Our Story
Our journey began with a deep realization by our founder, Joanna, about the deep significance of African waist beads for women.
Born in Italy with Ghanaian and Sierra Leonine roots, Joanna felt a strong need to reconnect with her heritage and redefine her identity.
After sharing waist beads with many of her friends, she decided to revive this ancient craft, passed down through generations in Africa to inspire Queens all around the world to embrace their roots and celebrate their bodies.
Inspired by the vibrant colors, intricate designs, and cultural significance of waist beads, we set out to create a brand that honors these traditions while catering to the modern Queen aesthetics.
